21
Mar 06

today’s million dollar idea

today’s million dollar idea, for the benefit of the companies that make hotel soaps.

compare the size of a typical, budget hotel’s soaps to those you probably buy. your average bar of ivory soap, for instance. the retail version fits comfortably in the hand and is designed to last through many showers and still retain its shape and usefulness.

hotel soap, on the other hand, is designed to last through only one or two washings, then be thrown away. this it does admirably – the part about being thrown away.

its size and shape, being a miniaturized version of a real bar of soap, is cumbersome and borders on uselessness. it’s nigh impossible to get a good lather up. and if you drop it, there’s a good chance it will cling to the bottom of the bath resisting all attempts to recover it, or get washed down the drain entirely.

there are some hotels, though – higher-priced ones generally – that eschew the tiny soaps in favor of slightly larger, less cumbersome “specialty” soaps. these are generally the kinds of soaps you might find in a boutique, some are even “hand made”. they’re the more expensive cousins of the motel 6 soaps mentioned above, but they’re still flawed.

consider that these bars of soap can withstand multiple washings, but are usually thrown out after just one. that’s pretty wasteful, even for a luxury hotel.

the solution, and my million-dollar (can you tell i came up with this one in the shower) idea is this:
make hotel soaps full-sized. the same size and shape as the soap most people use at home. brilliant! right… but more wasteful than ever.

the tricky part is this: only put soap on the outside. just enough for one or two showers. within this layer of soap lies a soap-bar-shaped block of filler, designed to provide the heft and shape of a “real” bar of soap. the filler can be made of something recyclable or biodegradeable. better yet, so that the hotels’ trash isn’t filled with the things and the cleaning staff doesn’t have to bother even touching used soap (a serious health hazard, to be certain), make the filler water soluble. hotel guests finish with their shower and leave the soap in the bottom of the tub, there to be washed down the drain by housekeeping as part of their cleaning routine.

in the end, the soap manufacturers can use their existing retail packaging, molds, and eqipment instead of a separate line just for mini-soaps. the hotels that use expensive products can continue to offer the boutique soaps, but waste less of their soap budget throwing away a week’s worth of unused soap for every day’s showering.

all so i can take a shower in a hotel and not have to scramble on all fours, trying to pry up a tiny, reticent minibar of slimy, cheap soap.

johnson & johnson: you’re welcome.


19
Mar 06

new york state of mind

we (myself and two other people i work with) have been invited to new york by worldwide pants, david letterman’s production company, to perform a live install of a post-it mosaic on the Late Show.

it should air either monday night or wednesday night, depending on how scheduling goes.

watch this space. i’ll be documenting the experience :)


13
Mar 06

the evil genius strikes again

my latest creation is online now:
http://www.capstrat.com/el2al/

after some extensive research on google and wikipedia, i managed to find a number of connections between Elvis and Einstein. the flash doohicky linked above documents this social network of sorts, and links to the video we made when dismantling the Elvis post-it mosaic, and put up a new one of Einstein.

that video is here:
http://video.google.com/videoplay?docid=6897798324374195195